For our project we will be doing a “real” social media marketing plan for Lincoln University’s School of Business. This program is an accelerated, eight-week,
all online classes for any undergraduate business degree (Accounting, Business Administration, or Marketing). For this class and class project, we are
examining the social media only for this project. Our goals are to log the existing platforms and suggest new platforms along with an implementation plan.
The program consists of students taking all eight-week classes during each semester and a two summer classes. This gives the student(s) a choice of
graduating earlier than the typical four years with the ability to live where they desire, keep a job at the same time, and/or manage a family while completed
their undergraduate degree.
The primary target market is students who are working, dropped out and need to finish their degree, rural communities and/or people with families. Many in
this demographic want their degree, or want to complete their degree, but are unable to attend in-person classes.
The secondary target market is students wishing to complete their undergraduate degrees in a shorter time period than “normal” undergraduate degrees
The purpose of your marketing plan will be to produce a complete marketing plan on how to “get the word out” for this program. This will include a heavy
social media plan, other effective channels of advertising and promotion of the new program, forecasting of students who are likely to be interested in this
program, a management part, and a section on how the plan will be measured each semester/year for changes and/or success.
Below is the pathway for this program3Year-8week Academic Schedule (4) USE.docx Download 3Year-8week Academic Schedule (4) USE.docx
Below is the LU Social Media Policy