Assignment Outline (100%)
Word Count: 2500 Words
referencing: APA style
Students should demonstrate the following:
Critical awareness of the complex nature of international trade, its main
factors, the legal frameworks and institutions; and their major
challenges, issues and risks.
Critical analysis and evaluation of the trade exchanges at both
quantitative and qualitative level.
Detailed knowledge of international trade, investment and tools.
Understanding and capability to elaborate an articulated export strategy
for an international company, comprehensive of all the main phases and
with discussion of its critical challenges, issues and risks.
INDIVIDUAL REPORT (100%)
You are expected to conduct an independent piece of research of a real case
company to understand how the company enter into a global trade by evaluating
the international theories, concepts and tools.
Write a report by analysing the following content:
Identify the real case company and explore the background of the
Research on the countries that the chosen company trades with and
evaluate the legal frameworks, major issues and risks in these countries.
Examine the export strategy adopted by this chosen company. Discuss
the critical challenges, issues and risk that the strategy brought to the
Provide recommendations by identifying how a better trade strategy can
be developed for the chosen company.
The report should consist but not be limited to the following:
A. Executive summary
The executive summary should specify the purpose of this report – key
information and specific recommendation.
The background section should provide sufficient information that is
related to the company current status, the growth plan and the countries
that the company had entered for trade. If there is more background
information than can fit within one page, the information should be
summarized in this section and provide as appendices.
Discussion should cover analysis in the general business environment (e.g.,
current environment, economic condition, trading systems, legal framework,
influential institutions, etc), export strategy, at both quantitative and qualitative
Discussion should include challenges, issues and risks. Assess the degree of
impact that will affect the organisation. Any implication in the areas of
management responsibility, strategic implication and/or legal aspects from the
It is important that you provide a clear and concise recommendation. The
recommendation should include the summary of alternatives (where
relevant), and therefore, why the recommendation is the best option.
This report should be composed with 2,500 words ±10% allowances.
Word count must be indicated on the first page.
Word count excludes Table of Content, Board Resolution, and
A written report shall be word processed with Ariel or Times New Roman
font type, size 12, double line spaced and overall margin 2.5 cm; include
relevant charts, diagrams, graphs, images and/or tabulations.
A written report must be supported with a variety of sources; citations
and references must adhere to APA Referencing System.
You should search library, databases, company websites and trade journals, etc. in
order to prepare for the submission of coursework. Do not use Wikipedia for