Company is Walt Disney Corporation. the chosen product line is disney parks and movie products sold in their stores and theme parks.
Supply Chain Management Principles
Select the three most relevant of the Seven Principles of SCM for your company and selected product line. For each supply chain principle, describe how the company implements this. Have they done a good job of adhering to the principle?
Questions to consider as you analyze this research: How successful is the company in achieving these three principles for the chosen product line? What current SCM issues is this company experiencing in this product line/business unit? How is the SC from your company part of the global chain?
Seven Principles of SCM
More than ten years ago, a research study of 100+ manufacturers, distributors, and retailers uncovered some widely used supply chain strategies and initiatives. These ideas and practices were distilled down to seven principles and presented in an article in Supply Chain Management Review, a magazine widely read by SCM professionals.
Principle 1: Segment customers based on the service needs of distinct groups and adapt the supply chain to serve these segments profitably.
Principle 2: Customize the logistics network to the service requirements and profitability of customer segments.
Principle 3: Listen to market signals and align demand planning accordingly across the supply chain, ensuring consistent forecasts and optimal resource allocation.
Principle 4: Differentiate product closer to the customer and speed conversation across the supply chain.
Principle 5: Manage sources of supply strategically to reduce the total cost of owning materials and services.
Principle 6: Develop a supply chain-wide technology strategy that supports multiple levels of decision making and gives clear view of the flow of products, services, and information.
Principle 7: Adopt channel-spanning performance measures to gauge collective success in reaching the end-user effectively and efficiently.
This is the outline of the paper:
1, Introduction of the chosen company (I will write this)
2. Explanation of the product line/business unit selected (use products such as stuffed animals, t shirts, coffee mugs, etc.)
3. Supply Chain Principle 1 as implemented in the product line at the company
4, Supply Chain Principle 2 as implemented in the product line at the company
5, Supply Chain Principle 3 as implemented in the product line at the company
6, Analysis (I will write this)
7, Feedback ( I will write this)
I need help with sections 2, 3, 4, and 5. I already have section 1, 6, and 7 written. Please use at least 2 references in APA style