Module Code Level Credit Value Module Leader
MKT3026 6 20
Individual Research Report (AS1)
Submission dates: See NILE
20 working days
Resit deadline: TBC
Resit grade return: TBC
Please read this assessment brief in its entirety before starting work on the Assessment Task.
The Assessment Task
Read the articles about the most innovative companies in 2021. Your task is to carry research using corporate websites, peer reviewed journals and other related sources in order to select a company, an innovation leader. Once you’ve selected a company, you will need to carry further research using corporate websites, peer reviewed journals and other related sources to:
1. Critically analyse and evaluate current innovation management practices in a company of your choice to meet innovation challenge through innovation and entrepreneurship. What impact do these activities have on innovation leadership and overall competitive advantage?
2. Evaluate a firm’s propensity to spot innovative opportunities (support your analysis with examples). What do you conclude regarding its entrepreneurial ability and strategy to search for opportunities, manage the innovation process and learn from it?
On successful completion of this assessment, you will be able to:
a. Critically understand the meaning of business opportunity and its centrality to innovation and entrepreneurship.
b. Critically evaluate a range of current practices in the management of innovation and entrepreneurial endeavours
c. Analyse an existing business, with a view to evaluating its propensity / readiness for entrepreneurial and innovative opportunities
e. Communicate effectively with a specialist audience and identify, select and critically evaluate appropriate information for inclusion in a written research report
Your grade will depend on the extent to which you meet these learning outcomes in the way relevant for this assessment. Please see the grading rubric on NILE for further details of the criteria against which you will be assessed.
The maximum word limit for this assessment is 2000 words.
The word limit for this assessment is 2000 words. Allowing for +10%, the maximum word count is 2200 words.
NB: Include no more than 3 pages of supportive appendices.
Specific support sessions for this assessment will be provided by the module team and notified through NILE. You can also access individual support and guidance for your assessments from Library and Learning Services. Visit the Skills Hub to access this support and to discover the online support also available for assessments and academic skills.
Academic Integrity and Misconduct
Unless this is a group assessment, the work you produce must be your own, with work taken from any other source properly referenced and attributed. For the avoidance of doubt this means that it is an infringement of academic integrity and, therefore, academic misconduct to ask someone else to carry out all or some of the work for you, whether paid or unpaid, or to use the work of another student whether current or previously submitted.
For further guidance on what constitutes plagiarism, contract cheating or collusion, or any other infringement of academic integrity, please read the University’s Academic Integrity and Misconduct Policy. Also useful resources to help with understanding academic integrity are available from
N.B. The penalties for academic misconduct are severe and include failing the assessment, failing the module and even expulsion from the university.
To submit your work, please go to the ‘Submit your work’ area on the NILE site and use the relevant submission point to upload your report. Please note that essays and text-based reports should be submitted as word documents and not PDFs or Mac files.
Written work submitted to TURNITIN will be subject to anti-plagiarism detection software. Turnitin checks student work for possible textual matches against internet available resources and its own proprietary database.
When you upload your work correctly to TURNITIN you will receive a receipt which is your record and proof of submission. If your assessment is not submitted to TURNITIN, rather than a receipt, you will see a green banner at the top of the screen that denotes successful submission.
N.B Work emailed directly to your tutor will not be marked.
Late submission of work
For first sits, if an item of assessment is submitted late and an extension has not been granted, the following will apply:
• Within one week of the original deadline – work will be marked and returned with full feedback and awarded a maximum bare pass grade.
• More than one week from original deadline – grade achievable LG (L indicating late).
For resits there are no allowances for work submitted late and it will be treated as a non-submission.
Please see the Assessment and Feedback Policy for full information on the processes related to assessment, grading and feedback, including anonymous grading. You will also find the generic grading criteria for achievement at University Grading Criteria. Also explained there are the meanings of the various G grades at the bottom of the grading scale including LG mentioned above.
The University’s general policy with regard to extensions is to be supportive of students who have genuine difficulties, but not against pressures of work that could have reasonably been anticipated.
For full details please refer to the Extensions Policy. Extensions are only available for first sits – they are not available for resits.
For guidance on Mitigating circumstances please go to Mitigating Circumstances where you will find detailed guidance on the policy as well as guidance and the form for making an application.
Please note, however, that an application to defer an assessment on the grounds of mitigating circumstances should normally be made in advance of the submission deadline or examination date.
Feedback and Grades
These can be accessed through clicking on the Feedback and Grades tab on NILE. Feedback will be provided by a rubric with summary comments.